Category: Web Development

No Mistakes In Digital Marketing

No Mistakes In Digital Marketing

There are no mistakes in digital marketing, or so I often say during my 9-to-5 job, mostly when a campaign hasn’t spent well or paced oddly. With the right analytics, even the worst campaign can provide details into user demographics and creative appeal. But it’s different when it’s your own money, right? Recently I ran …

Using Your 404 Page As a Lead Generator

Using Your 404 Page As a Lead Generator

Are you using your 404 page as a lead generator? Every website, no matter the design, will have the occasional lost visitor thanks to copy & paste errors or “fat finger syndrome.” If you’re using Wordpress, your theme will most likely give a message stating the page couldn’t be found and suggesting the user try …

Writing A Blog Post

Writing A Blog Post

The Essentials Go to MyDomain.com/wp-admin and login. Hover over “New” on the top bar and select “Post” (or hover over “Posts” in the left rail and select “Add New”) Type in a title where it says “Enter title here.” Type in the content of your post in the large text box. Click the “Publish” button. …

How do I brand myself?

brand myself

The concept and implementation of branding can be split into two main categories. With care, precision, and timing, a good campaign will have positive results that may not be completely obvious or convert into immediate actions / reactions. That’s not what branding’s for. It’s to convey and maintain a positive image of the organization and …